Case Study: FoodFight
FoodFight turned to Lucra to enhance and proliferate competitive entertainment experiences for bar and restaurant patrons.
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About FoodFight
FoodFight connects hungry sports fans with their favorite restaurants and brands through an innovative social competition platform. The company allows fans to compete via live sports picks & contests using food & beverages as currency instead of cash, creating their signature "Losers Pay, Winners Eat!" experience. FoodFight delivers measurable results by adding a gamification layer to their restaurant & venue partners’ entertainment stacks—increasing on-premise dwell time and spend, boosting takeout orders for at-home viewers—and providing food & beverage brands with direct access to high-intent sports consumers. By connecting the social passions for sports with the joy of dining, FoodFight delivers value across the entire hospitality ecosystem. For more information, visit www.getfoodfight.com.
Industry:
Hospitality
Addressable Market:
Millions of sports bar customers
Use Case:
Extended Visits
Increased Consumer Spending
Digital Wallet Functionality
Product:
Recreational Games SDK + Free-To-Play Sports SDK
Lucra Digitizes Social Competition To Transform Bar And Restaurant Experiences.
Extended
Visits
Features like rematches and double-or-nothing increase average visit duration.
Increased Consumer Spending
More engagement leads to higher food and beverage sales at partner establishments.
Digital Wallet
Functionality
Lucra's technology enables a "FoodFight wallet" where users can win at one venue and spend at another.
Testimonial
"By partnering with Lucra, FoodFight now has sophisticated backend infrastructure to power critical functions like banking, payments, KYC compliance, geolocation, and fraud prevention. This technology layer takes our platform to the next level from an infrastructure standpoint, while making the experience more seamless for our customers and partners."
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