CASE STUDY: Play Playground
Play Playground teamed up with Lucra to digitally enhance its socially competitive, immersive experience and unleash the power of play through gamification. Ready, set, play!
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About Play Playground
Play Playground's mission is to bring people together through magical, immersive, and gamified theatrical hospitality experiences. With its team of hospitality innovators, designers, fabricators and social scientists, the company is establishing a global foundation of immersive entertainment venues. Learn more at playplayground.com/nashville.
Industry:
In-Person Entertainment
Addressable Market:
Millions of Americans Who Enjoy Competing Socially
Use Case:
Increase Onsite Traffic,
Extended Engagement
Product:
Recreational Games SDK
Lucra Brings Digital Gamification To Allow Everyone To Play Like No One Is Watching.
Increase Onsite
Traffic
Delivering a digitally elevated in-venue experience will drive more foot traffic and bring more customers back.
Extended
Engagement
Offering features like group play, rematches, and double-or-nothing will keep customers connecting and playing longer.
Testimonial
"Nashville is a city that thrives on creativity, community, and unforgettable experiences. By partnering with Lucra, we're not only creating an engaging competitive experience but also gaining rich analytics and insights that will help us better understand and serve our guests, whether they're celebrating with friends or looking for new ways to connect."
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Speak with a Lucra rep to learn more about how our different products can transform your brand’s loyalty strategy by boosting revenue and driving new and repeat traffic!
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