chief marketing officer

about Lucra Sports

Lucra Sports is a peer-to-peer sports gaming platform focused on providing fans with a safer, more social, and quicker touch way to engage with friends around sports than existing sports betting or fantasy offerings. Lucra is a skill-based platform that is live for iPhone users in 37 states. On our platform, users create contests around player performances across a variety of sports and set their own terms based on comprehensive publicly available data that we provide instead of playing against the House. Social is at the core of what we built at Lucra- you choose to send contests to a friend, a group, or the Lucra public feed, follow other friends’ activity, view head-to-head stats and group leaderboards and smack talk with friends or groups. All of this takes just seconds, a far more quick-touch process than any existing fantasy sports offerings.

why we are so excited:

Space: Peer-to-peer sports betting combines several attractive (sports betting) and under-penetrated (peer to peer gaming) markets. With a nascent, but evolving regulatory and legal landscape, the opportunities for us will only grow.

Stage: We are currently raising our Series A after a very successful seed round and product launch. We need to ramp up the team and take advantage of the early lead we have in our space.

Team: We are a team composed of repeat founders, ex-NFL Management, ex-Microsoft, ex-Goldman Sachs.

Investor Base: We are backed by some of the biggest names in sports, including NBA/MLB team owners, professional athletes and top-tier venture funds.

about the project

Lucra is looking for a competitive, creative and accountable person with 5+ years of digital marketing experience to direct and execute all marketing efforts at the company. This role is a foundational one within our organization with lots of opportunity for growth. We are building for the future!

main responsabilites include
  • Analyze current Lucra marketing channels (paid media, email marketing, organic social, PR, free play / referrals, campus ambassador program, influencers) and identify opportunities or gaps
  • Work closely with our Chief Strategy Officer on grassroots marketing efforts and ROI from those channels
  • Oversee brand positioning and messaging across online and offline channels
  • Manage marketing budget and resources (including sourcing and management of any 3rd party vendors) needed to achieve awareness and conversion targets
  • Share marketing roadmapping plans (quarterly) and campaign plans (ad hoc) with leadership team
  • Build out and oversee Lucra digital marketing campaigns across Facebook/Instagram, TikTok, Twitter, Google (including YouTube) and other channels
  • Create dashboard with centralized Key Performance Indicators (KPIs) and regularly report progress, findings, and projections with leadership team
  • Work with our development team to implement any tools required to enhance acquisition or conversion (e.g., Google Analytics tags, Firebase, etc.).
our ideal candidate
  • Can set up and run Brand Awareness and App Install campaigns across the major social media platforms (e.g. Facebook/Instagram, TikTok, YouTube, etc.)
  • Can set up and run Google Ads Search Campaign and Universal App campaign
  • Has experience with Google Analytics and other key tracking software
  • Is proactive, bold, and resourceful ("If not me, then who?")
  • Is curious about the sports gaming space
  • Shares our vision of connecting people through friendly competition
  • Thrives in our culture of lots of autonomy and a high emphasis on being a team player
  • Strong communication and leadership skills

Looking for candidates for an immediate start-date.