Lucra is changing the way you engage with friends around sports by introducing a new social and approachable sports gaming experience.

send your friends real money wagers on our safe and secure platform that puts the fan first.

ultimate customization & control of your contests

customize your contests to your liking with complete control over the sports, players, stats, contest details. Wager any amount, even as low as $1!

social play puts smack talk at the heart of the experience.

build a social network by inviting friends, creating groups, and keep a running tally of your success with our head-to-head stats and group leaderboards.

all the data at your fingertips to make informed decisions.

users can play featured contests sponsored by pro athletes, brands, and friends, or create their own contest from a near-limitless menu of options.

transparency & responsibility

Lucra will always connect friends through friendly competition in a safe, transparent, and responsible way.

learn more

our team

Dylan Robbins

Dylan Robbins

Chief Executive Officer
Hannah Farr

Hannah Farr

Chief Operating Officer
Ed Psyk

Ed Psyk

Chief Technology Officer
Michael Madding

Michael Madding

Chief Strategy Officer
Mike Schmidt

Mike Schmidt

Lead iOS Developer
Jay Hersh

Jay Hersh

Senior Software Engineer
Zack Jensen

Zack Jensen

iOS Developer
Zach Keller

Zach Keller

Head of Product
Cayla Davis

Cayla Davis

Product Manager
Taylor Morgan

Taylor Morgan

Social Media Manager
Kiltie Finsand

Kiltie Finsand

UX/UI Design Lead
CJ Rucker

CJ Rucker

Operations and Logistics

our investors and advisors

Raptor Group

Raptor Group, led by Jim Pallotta, focuses on investing in various industries including: technology, fintech, sports, consumer, and media. Raptor Group provides unique sports-focused expertise with dozens of previous investments in the space including the Boston Celtics and AS Roma.

Marc Lasry

Marc Lasry is a co-owner of the Milwaukee Bucks and CEO and Co-Founder of Avenue Capital Group, a global investment firm with over $9 billion in assets under management.

Julie Ertz

Julie Ertz is an American soccer player signed to the Chicago Red Stars of the National Women's Soccer League and also plays for the United States women's national soccer team. She has been part of two FIFA Women's World Cup winning teams in 2015 and 2019 and also represented US at the 2016 Olympic Games where she won gold and at the 2020 Olympic Games where she won bronze. She earned the 'U.S. Soccer Female Player of the Year' honor twice in 2017 and 2019.

Zach Ertz

Zach Ertz was originally drafted by the Eagles in the 2nd round (35th overall) of the 2013 NFL Draft. A three-time Pro Bowler who caught the game-winning TD in Super Bowl LII, Zach Ertz has produced more receptions (525) than any other NFL TE in his first seven seasons.

John Isner

John Isner is a top American professional tennis player, who has won 12 ATP titles and reached a peak ATP ranking of #8 in the world. Isner is the 2018 Miami Open Champion, has over 400 wins and $19 million earned in prize money.

Jonathan Levav

Jonathan Levav is the King Philanthropies Professor of Marketing at the Stanford School of Business, where he leads research on consumer behavior and behavioral decision theory.

Mike Tollin

Mike Tollin is a writer, producer, and director and Co-Chairman of Mandalay Sports Media. Tollin has produced and directed over a dozen hit films and documentaries including Hard Ball, Varsity Blues, and recently, The Last Dance.

Ramnik Arora

Ramnik is the Head of Product at FTX Cryptocurrencies Derivative Exchange and Co-Founder of Toy Ventures, an operator led early stage venture fund. Previously, Ramnik was a Product Manager and Research Scientist at Facebook working on Libra Blockchain and Facebook Ad Auctions.

Lucra Fundamentals

  • How do I play?

    Lucra is a new player vs. player game in which you stake real money on a player and stat (e.g., Lebron James points) versus another user’s player and stat (e.g., Steph Curry points) in what we call a “contest.” Players can be from the same or different sports, as long as they both compete during a given week and the stats selected for each player can be the same or different (e.g., can be Tom Brady touchdowns vs. Tiger Woods birdies). Unlike daily fantasy or sports betting apps, you set your own terms (odds and spread) for contests based on publicly available data that we provide in the app, removing the dynamic where you’re betting against the House. Finish up by choosing whether to send contests to a friend, a group, or the Lucra public feed. Contests take less than one minute to create on average, leaving you time to explore the social features that are at the heart of what we built, including friending other users, creating groups, smack talking, and viewing head-to-head stats. To try it out, once you’ve signed up, tap the “create a contest” button or navigate to “contests” to accept a contest that someone else created. Start building out your Lucra network by adding friends or creating public or private groups on the “friends” tab. Finally, swipe up on your account bar at the bottom of the home page to easily track your contests and winnings at any time.

  • How do I sign up?

    Signing up is easy! Just download the Lucra Sports iOS app on on your phone and follow the sign up flow once you open the app.

  • What sports do you offer?

    We currently offer NFL, NBA, MLB, NHL, golf, tennis, soccer (MLS, UEFA Champions League, Premier League) and eSports (League of Legends) and are always looking to add more sports. Shoot us an email at support@lucrasports.com if there’s a sport or competition that you’d like to see in Lucra in the future and we’ll work on adding it.

  • What are Lucra Bucks?

    Lucra Bucks are Lucra’s version of “free play.” They are awarded for things like referrals and can be used in place of cash on the platform, however they have no cash value (not eligible for withdrawal) until they are used to create or accept contests. Once they are used, they are treated like cash.