DUPR chooses Lucra to elevate the app experience, drive adoption, and diversify revenue.

DUPR was focused on finding an innovative approach to audience engagement. To help achieve this mission, Lucra provided the first real-money recreational gaming SDK in the market.

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About DUPR

DUPR (Dynamic Universal Pickleball Rating) is the most accurate and only global pickleball rating system trusted by the world's premier Pickleball clubs, tours, and professionals. All players, regardless of their age, gender, location, or skill, are rated on the same scale between 2.00-8.00 based on their match results. DUPR is free and anyone can have a rating.


Consumer Technology

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500K Current Users
50M US Pickleball Players

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Use Case:

Increase Monetization
Grow Audience

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Recreational Games SDK

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A Disruptive, Connectivity Engine To Level Up Your Pickleball Game

Increased matchplay through play for cash competitions.

Customer Acquisition through friendly, real-money recreational pickleball contests.

Audience engagement and retention through an enjoyable, sticky competition engine.


“Our collaboration with Lucra marks a significant milestone for the pickleball industry. With the Lucra SDK integrated into the DUPR app, we are introducing a new level of excitement and competition to both professional and recreational matches. It's an incredible opportunity for pickleball enthusiasts to take their passion for the game to new heights.”

— Tito Machado, President of DUPR

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Learn more about how our technology can transform your business by extending your reach and increasing your engagement in record time!

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