CASE STUDY: TENNISONE
TennisONE leverages Lucra to add real-money competition and launch a subscription service.
The T1 Team was searching for a solution to gamify the app experience of its 1M users. Lucra was the answer.
Read the Press Release Request Demo
About TennisONE
The TennisONE App is the award-winning global app for all things tennis, engaging ~1M users with live scores, highlights, streaming, content, and now, social gaming. The TennisONE App has served as the “Official App” of dozens of global ATP and WTA tournaments, including the majority of the U.S. Open Series and other prestigious events. The TennisONE App’s CrowdLIVE Interactive platform was named a 2023 “Streaming Product of the Year” by the National Association of Broadcasters.
Industry:
Consumer Technology
Market:
1M Current Users
24M US Tennis Fans
Use Case:
Boost Engagement Increase Monetization
Product:
Professional Sports SDK
Lucra Offers A Powerful New Engagement Engine For The Tennis Community
Monetization through take rate revenue and T1+ Premium Subscriptions.
Product differentiation through social, real-money pro tennis players' contests.
Marketing optimization through Lucra’s data dashboards, revealing how money is spent in the TennisONE ecosystem.
Testimonial
"We’re thrilled to work with Lucra to bring this exciting new skill-based gaming platform to the fastest-growing tennis audience in the world. It will allow TennisONE App users to play against other fans for real cash as they follow tournament matches in real-time. No bookies needed!”
Lucra’s Native Integration Into the TennisONE App
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